Crab Mentality
(Photo courtesy of Kristian Schmidt) Essay 9. CRAB MENTALITY By Arnaldo Bernabe Mirasol In November 2012, Shawn Heinrichs, Kristian Schmidt, Richard Branson, and models Hannah Fraser and Roberta Mancino went to Oslob, Cebu to shoot these series of pictures that combine fashion and marine wildlife photography. This project was supported by Wildaid, an NGO focused on reducing demand for endangered species. Shawn Heinrichs is an Emmy award winning cinematographer, photographer, and marine conservationist. An independent filmmaker, he is the founder of Blue Sphere Media. Kristian Schmidt, on the other hand, is known for his expertise in creative fashion photography. Heinrichs came up with this idea of doing a fashion shoot underwater when he learned of the nascent whale shark tourism activity in Oslob. Recognizing that people only protect what they cared about, Heinrichs hope that by bringing this activity to global attention more tourists will be induced to come over and spend...